Agency Intelligence

Book 4, Episode 1: The Art Of Video For Sales & Creating A Culture Of Video In-House

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Sinopsis

In the first episode of Book 4 of the Explain This Book To Me podcast, host Josh Lipstone, begins his discussion with co-author of The Visual Sale, Marcus Sheridan. They discuss the six types of videos that you need to produce for your business, how to find & hire a videographer, and how to get buy-in from your team on embracing video. And you'll find out what Marcus' favorite book of all time is. Episode Highlights: What does Marcus attribute to his success, nature or nurture? (2:21) Marcus mentions the Visual Sale website. (4:05) Why does Marcus believe that an organization is a media company over a sales organization? (8:17) Marcus shares why you need a videographer more than a salesperson. (9:21) What is the difference between videos that are used for sales and videos that are used for marketing? (12:57) How does the sales team integrate video into the sales process? (19:46) Marcus mentions where the 80% video comes from. (19:52) Marcus shares his opinion on the “About Us” video. (28:28)