Agency Intelligence

In this episode of the Age of Indiependence podcast, host Katlyn Eggar interviews Nicholas Ayers, the Chief Marketing Officer at Better Agency and the Founder of ThriveSure Insurance Solutions. Nicholas talks about the companies he’s built, understanding the creative aspects of video and marketing, and the significance of data. Episode Highlights: Nicholas shares a little background about his companies and the work that he’s currently building and growing. (3:20) Was Nicholas always into marketing? (6:23) Nicholas shares how Better Agency started. (9:07) Nicholas gives a couple of pointers for agency owners that are doing direct mail. (11:56) Nicholas mentions why he thinks that insurance agents must find a dedicated marketer. (22:41) Nicholas shares what an agency owner might look like in the years to come. (32:26) Is it possible for an agency to have an active marketing campaign and not have CRM technology in place? (33:36) What’s the difference between an agency management system and a CRM?