Agency Intelligence

In this episode of Agents Influence podcast, host Jason Cass interviews Tyler Lessard, VP Marketing and Chief Video Strategist, at Vidyard. Tyler discusses how creating educational and personalized video content is significant in growing your business in today’s world. Episode Highlights: Jason introduces Tyler Lessard. (1:19) Tyler mentions that today’s world is all about authority, engagement, and earning trust with our buyers. (2:52) Tyler shares that he was a graduate of the Systems Design Engineering program at the University of Waterloo, 20 years ago. (6:41) Tyler mentions that his first job was at Blackberry as an engineer, but he slowly migrated away from being a developer. (6:51) Tyler shares that when he knew that he was better at working with people, he became a developer relations manager, where he worked with third-party developers to support and educate them on how to build great mobile apps. (7:06) Tyler mentions that he co-authored the book entitled The Visual Sale, with Marcus She