Agency Intelligence

In this episode of Agents Influence podcast, host Jason Cass interviews Patrick Romey, Client Partner at Facebook. Patrick talks about digital transformation in the agent community and how agencies can utilize Facebook's free tools and advertising platforms to grow their books of business. Episode Highlights: Jason introduces Patrick Romey. (3:37) Patrick shares that his first job was a hands-on experience with the advertising system that many businesses are using today, and it allowed him to see how the advertising system and the products have evolved. (7:26) Patrick started working at Facebook in 2015. (7:46) Patrick shares that Facebook’s philosophy is that they want solutions that scale to businesses of all types and all sizes. (9:01) Patrick thinks that the major shift that Facebook has seen over the last few years in advertising has been the shift in focus from likes and clicks to giving businesses the tools to be able to measure actual business outcomes. (11:10) Patrick shares that social m