Agency Intelligence

In the second episode of Book 3 of the Explain This Book To Me podcast, host Josh Lipstone continues his discussion with the author, Brian Ahearn. They discuss the seven principles of influence, how to use them, the power that they have, and how to get someone to say Yes. And you'll hear how one of the principles caused Josh to buy a backpack leaf blower, but you'll have to listen to find out why.   Episode Highlights: How did Brian spend his Labor Day? (0:40) Brian talks about the two-day workshop he’s doing. (1:26) Does Brian do any keynote or speaking engagements for associations? (1:52) Brian shares that they use a basic model called core motives developed by DR Gregory Neider. (3:55) What are some of the decisions that people are making in business that are autopilot decisions that Brian has observed in his years of coaching? (7:39) Brian says that people are more motivated by what they may lose versus what they may gain. (8:48) Brian explains how the principle of reciprocity would apply to sales