Agency Intelligence
Book 1, Episode 2: Chapters 2 & 3. How Did Geico Change The Game for Jason Cass?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:50:22
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Sinopsis
In this episode of Explain This Book To Me podcast, host Josh Lipstone continues his conversation with Jason Cass, author of Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From Your Competition. Josh and Jason discuss how the independent insurance agent is like a frog in a pot of boiling water, the companies that you need to be successful, and the impact of a phone call with a prospect about the past experiences she had with Geico Insurance. Episode Highlights: Josh reminds the loyal listeners to remember the story of The Ringling Brothers and what happened to Cirque du Soleil. (2:35) Josh mentions the controversial McKinsey report. (4:04) Does Jason have any thoughts on how to provide a better customer experience? (4:19) Jason talks about his trip to St. Louis. (5:53) Josh shares the excerpt from chapter two of the book, “The Ground Rule”. (7:30) Does Jason think that the frog is about to cook to death, or the frog still has time to jump out of the pot? (8:3