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TOPIC: Something something the things we own. This week, Dan and Merlin talk about the way shopping changes how we buy stuff—and how buying is changing what we can actually shop for. Then, there's a ruminative discussion of the Mast Brothers chocolate dust-up and what it might say about our sense of story, identity, and "authenticity." Links for this episode:What the Mast Brothers Scandal Tells Us About Ourselves - EaterOne of the ascendant virtues of the new culinary landscape is the murky, poorly defined quality of authenticity. It's an idea that means wildly different things depending on who's saying it and what they're applying it to, but in all circumstances it boils down to a fundamental notion of quality by fiat: if something is authentic, it is necessarily good. Authenticity implies a purity of history, a purity of purpose — in short, if something is authentic, it isn't enjoyed because we've been barraged with external indicators that have instructed us to enjoy it Milgram experiment - Wikipedia, th