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How to say "no." Merlin talks with Dan about saying No to toilet paper diamonds, mints on pillows, and things you don't have the wallet for instead of saying Yes to a crate of bananas you don't have enough information about or giving a qualified Yes to planning Christmas parties you don't have any interest in. Links for this episode:THE SHINING (1979) analysis by Rob AgerAmazon.com: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (9780385531733): Martin Lindstrom: Books5by5 | Hypercritical #34: Pride in CraftsmanshipCognitive dissonance - Wikipedia, the free encyclopediaHow Whole Foods "Primes" You To Shop | Fast CompanySponsored by HelpSpot and Rackspace.