Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Trading Up Kevin Oakley, Andrew Peek, and Jessie Suggs compare the buying and selling experiences of buying a new car when you aren’t specifically shopping for one and how it relates to home buying. They talk about what buyers want, and don’t want, from the Buy Online process, supply chain issues will still be a major issue in 2022, Facebook losing daily users, rising interest rates, and more! Story Time (1:20) Jessie recently went to get her tires rotated and ended up trading in and buying a new car. She shares her buying experience and how her aunt attempted to recreate the experience but it didn’t go as planned.Andrew shares a story around a builder who is selling homes in a master-planned community but their own personal community page to drive traffic is lackluster and has minimal content around the lifestyle buyers can anticipate. Kevin shares a funny story behind an owl graphic that a sales trainer shared regarding people trying to sell the “finished product” and not show th