#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Brie Anderson talks with Jason Barnard about data driven SEO and always be testing. Brie Anderson works with companies around the world as a digital marketing analyst, strategist, speaker, lecturer and consultant. She is a tinkerer who began her journey by following her favorite bands on MySpace and learning to code at the age of 13. Brie now owns BEAST Analytics, a digital marketing consulting service, and writes for publications such as Moz and Search Engine Journal. Collecting and analysing data is fun, and it's paramount that you first set your goal - where to start and what to look for. Who would not do that, right? Turns out a lot of companies! Brie Anderson's data-driven Beast Cycle is the star of this episode. Google Analytics co-stars. Brie shares insights into how to measure, what to measure, how to analyse and includes quite a few handy hints on how you can use Google Analytics 4. Perhaps the highlight is Brie's practical tips for curious digging. As always, the show ends with passing t