Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Darcy Garbin and Debbie Pontera are the Co-founders and Managing Partners of D2 Media, a full-service advertising agency. They've worked in media and marketing for over 30 years. The duo hand selects the best media partners to help clients build their advertising dream team. Darcy and Debbie have digital and traditional advertising expertise, including radio, TV, direct mail, billboard, and print. In this episode… You’ve heard people say that advertising on traditional media is a dying trade with little to no impact. They could be right and wrong at the same time. If you use traditional media like billboards without a clear strategy behind it, you’ll prove the naysayers right.  But if you combine traditional and digital media with a defined goal and strategy, you can expect to reap the best of both worlds. How do you harness the strengths of both traditional and digital media? Who should be using broadcast media and why? Two broadcast advertising experts answer these questions — and more — on today’s show. Li