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Jennifer Spivak is the CEO and Founder of The Ad Girls, an all-female Facebook ads agency that generates millions of dollars for clients on Facebook and Instagram. They've managed over $4 million in advertising spend and generated over $20 million in revenue for clients.  Jennifer was previously an Adjunct Professor of digital marketing at the City College of New York. She has more than 11 years of experience generating revenue for thousands of clients via paid marketing. She loves big picture strategy as much as she loves digging deep into the teeny tiny details and data. In this episode… An ad by itself does not do anything more than give the platform provider money to help you get more eyeballs on a piece of content. Looking at ads and the vanity metrics (such as low cost per lead) is wrong and short-sighted. Are those leads turning into profitable revenue? If you want to use ads like a predictable profit machine, Jennifer Spivak says you don’t need a 75-step funnel. You need a simple funnel that converts