Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Technology & Real Estate With Spencer Rascoff Kevin Oakley is joined by Spencer Rascoff, Co-founder & Chair of Pacaso, Recon Food, Queue, Supernova SPAC, dot.LA, 75 & Sunny Ventures. Spencer was also the co-founder and former chief executive officer of Zillow Group, and one of the co-founders of Hotwire.com.Kevin and Spencer discuss the relationship of technology and real estate, Spencer breaks down the details and benefits of Pacaso, and together they coin a new acronym for the industry: S.F.B.C.O. which stands for Single Family Built for Co-Ownership. Kevin Oakley and Spencer Rascoff discuss:The difference between a great founder vs the right founder Pacaso’s Co-Founder & CEO at Pacaso Austin Allison The markets Pacaso serves and how they fractionalize their offered homes into 1/8thsHow the goal of Picasonis to bring co-ownership of a second home to the masses and their goals to eventually become more mainstreamSpencer and his daughter created an app called Recon Food together Why a