#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Judith Lewis talks with Jason Barnard about winning the linkbuilding game with data. Judith Lewis is the founder of Decabbit Consultancy and a conference speaker, digital marketing specialist, trainer, Search Awards Ambassador and Chocolate & Wine judge. She is an experienced online marketer who began her career in the industry in 1996. Like everyone else at the time, she learned through patient testing and experimentation how the various search engine algorithms work, especially the Google algorithm. She discovered her expertise in online marketing by combining her specialised studies in psychology with her programming experience. White hat, gray hat, and black hat…. You might think that refers to fashion ;) But in the context of Kalicube Tuesdays, the Shades of Gray hat reference refers to link building. White hat is the good one, gray is borderline sneaky and black hat is all about underhanded tactics that aim to trick the algorithm. Which hat should you wear? Whichever hat you choose, data is a g