Business Creators Radio Show With Adam Hommey

With new information to draw on from the cognitive sciences, marketers have discovered that many old branding methods are actually ineffective. For instance, scare tactics, like those often used in anti-smoking or substance misuse campaigns, can trigger the behavior they’re designed to prevent. Despite the hype around increasing market competitivity, consumer attention span is not […] The post Rethinking How to Appeal to Consumers Using Cognitive Science, With Sandeep Dayal first appeared on Business Creators Radio Show with Adam Hommey.