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Melih Oztalay is the Founder and CEO of Smartfinds Internet Marketing, an agency that focuses on marketing processes and strategic activities based on using multiple web marketing channels.  Melih has been in the marketing industry since 1987. He helps companies with various internet marketing needs, including conversion rate optimization. He has worked with different clients, from manufacturers to automotive suppliers, franchisors, and more. In this episode… Back in the day when internet marketing was in its infancy, how would you sell health insurance to the hard-to-reach people who think they don’t need it? Now that the landscape has evolved and there are countless websites, how do you win over more of your existing website visitors?  Timeless fundamentals. That could be a deep dive into your target customers, marketing directly to them, deploying the compounding effect of social media, or some other tactic. No matter how fast things change in the industry, these timeless tactics will hold up. The problem