Content Pros Podcast

In this episode of The Marketer’s Journey, I interview Lisa Horner, SVP of Marketing at AppFolio. During our discussion, Lisa shares her approach to leadership, her perspective on the customer experience, and how to connect with customers in more meaningful ways. She also offers her thoughts on some of the core elements of great content, how to engage in valuable brand storytelling and much more.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Strategy alignment is critical. Lisa mentioned that ensuring leadership teams are aligned on the company’s annual or multi-year game plan can help to set the entire organization up for success. From a place of internal alignment, it can be much easier to determine priority areas of focus and crystallize the company’s overall goals.Understand your customer. Once you’ve done the legwork needed to truly understand your customer and get inside their head, you can gain enough tra