Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Ashley Stepien, Vice President of Marketing at Ramp, the corporate card and spend management platform designed to help you spend less. During the episode, Ashley shares her thoughts on the importance of understanding the voice of the customer, getting “weird” creatively to stand out, and creating an amazing customer experience along the way.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Identify the common threads. Ashley noted that while working as a consultant, she noticed that almost every marketing organization faced the same common pain points. Throughout her career, she’s recognized the need to stay focused on three core issues: engaging with customers, supporting sales organizations, and building a strong organization with the ability to scale and grow over time.Hold one another accountable. When working in a team setting, holding one another accounta