Content Pros Podcast
Ep #92: The Key to Knowing When to Buy MarTech w/ Jason McClelland
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:29:04
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Sinopsis
On this episode of The Marketer’s Journey, I interview Jason McClelland, CMO at Algolia, a startup that enables developers to build next generation apps with composable APIs. During the episode, we discuss Jason’s non-traditional path to CMO, how brands can make the most of their tech, and the key processes that ensure success.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Keep an eye out for potential. Jason took a non-linear path to the role of CMO. Part of the reason for his success was his ability to recognize potential and follow through on his interests throughout his career. When looking for a new company to join, it’s important to look at the bigger picture and visualize the highest potential of an organization from the beginning.Be intentional. As a tech advisor for major corporations like Coca-Cola and Nike, Jason noticed that it was common for CMOs to become enamored with flashy new technology without