Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Genefa Murphy, the CMO of cloud contact center, Five9. During the episode, we discuss her path to CMO, creative marketing that challenges societal norms, and the customer experience overall.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:It’s all about the customer experience. At the end of the day, the technology and products a company provides to their customers are important, but the most crucial element of forming lasting relationships is creating an exceptional journey from beginning to end. Genefa recognized this early on in her career, which led her to develop skills that would help to engage with customers on a deeper level.Thought leadership is key. Genefa noted that it’s not enough for companies to set goals around creating demand—customers are looking for opinions, advice and best practices, so positioning the company alongside a provocative point