Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Jamie Gilpin, CMO at Sprout Social, a company that helps brands unlock the power of social media. During the episode, we discuss the value of social media, Jamie’s career trajectory so far, and how to connect with buyers in a meaningful way.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Seek data-driven solutions. During our conversation, Jamie emphasized the value and importance of being a data-driven company first, while striking the right balance between creative, right-brain thinking and a more analytical mindset. She noted that Sprout Social has used data to inform their decisions from the beginning, leveraging key metrics to help boost their overall growth strategy. Focus on storytelling. Along with using data to their advantage, Sprout Social relies heavily on great storytelling to further their brand mission and connect with customers. Jamie noted th