Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Chris Koehler, the CMO of Box, a cloud content management company that helps companies securely connect their people, information and applications. During the episode, we discuss how Box has evolved over the years, Chris’s career trajectory so far, and how to scale the customer relationship by taking a holistic marketing approach.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Don’t be afraid to raise your hand. During our chat, Chris explained how he ended up in his current role as CMO at Box simply by recognizing the opportunity and advocating for himself. Given his past experiences and the expertise he had acquired during his career, he was confident he’d be the perfect fit for the role, and he didn’t hesitate to speak up and put himself forward to the leadership team as the ideal candidate.Alignment is key. Chris mentioned that in his role as CMO, he take