Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Jake Athey, VP of Marketing at Widen, a cloud-native provider of digital asset management (DAM) and product information management (PIM) software. During the episode, we discuss Acquia’s recent acquisition of Widen, taking a balanced approach to marketing, and Jake’s 17-year journey with the company.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Never underestimate the power of adaptability. Over the course of his 17-year stint at Widen, and especially over the course of the past 18 months, Jake has learned a thing or two about adapting to change. He believes staying adaptable to change is one of the most essential skills anyone can develop as they move forward and transform along their career path.Alignment is key. According to Jake, part of Widen’s strategy for strengthening customer retention includes ensuring there’s clear alignment between the promises