Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Scott Holden, CMO at ThoughtSpot, a tech company that produces business intelligence analytics search software. Previously, Scott served as VP of Marketing at Salesforce. During the episode, we discuss Scott’s disruptive approach to marketing, modern day analytics, and what made him the CMO he is today.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Great marketers are also great storytellers. As Scott noted, feeling genuinely passionate about the story you’re telling helps others get invested in the vision, too. During his seven-year stint at Salesforce, one of the key lessons he learned was that a great story has the power to inspire the market and the entire internal organization.Dashboards are dead. When it comes to analytics, Scott takes the bold stance that static dashboards have become a relic of the past. Instead, he believes that analytics should be