Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Cristy Garcia, the Vice President of Marketing at Impact, a partnership management platform. Specializing in content creating, lead generation programs and team building, Cristy is a B2B marketer who is equally hungry, humble and smart. During the episode, we discuss the qualities Cristy looks for when hiring new marketers, tips for marketing teams to create sales pipeline, and the role of content and events in customer engagement.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:The best marketers are both hungry and humble. Cristy noted that when hiring new talent for the team, she looks for these two qualities because they signal a desire to be the best they can be while remaining kind and willing to learn new things.All teams are ultimately responsible for creating sales pipeline. Cristy mentioned that when it comes to sales, she considers all teams includi