Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Bill Kramer, VP of Marketing at Karat, a company that conducts live technical interviews for leading tech talent acquisition programs. We discuss his career trajectory so far, content creation and how to market to people who don’t want to be marketed to.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:When attempting to reach a target audience that’s resistant to most marketing efforts like engineers, a different approach may be necessary. From the beginning, Bill recognized that engineering leaders and software engineers despise marketing, which is why the team at Karat uses quality content and thought leadership to entice prospects while leaving the decisions in their hands.Go where the buyers are. When developing creative content and out-of-the-box solutions to reach people who are marketing-averse, Bill emphasized the importance of staying on top of trends