Content Pros Podcast
Ep #80: Rebranding the Iconic SurveyMonkey w/ Leela Srinivasan
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:29:04
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Sinopsis
On this episode of The Marketer’s Journey, I interview Leela Srinivasan, CMO of Momentive, the company previously known as SurveyMonkey. We discuss the reasoning behind the company’s rebrand and how the process unfolded from ideation to execution. Leela shares the wisdom she’s gained through roles at Lever, Bravado and Stage 2 Capital, and as a board member at Upwork. She also offers her tips for building relationships, understanding the sales pipeline and collaborating effectively across teams.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:Growth is always tapping talented people on the shoulder. Employers need to stay cognizant of this fact and provide their employees with continuous growth opportunities every step of the way. Otherwise, they may begin to stagnate in their career and as a result, seek other opportunities.Wearing multiple hats throughout your career gives you the opportunity to empathize with