Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Dan Lowden, CMO at HUMAN, a cybersecurity company formerly known as White Ops. Dan is a passionate marketer and storyteller, and he’s held several positions throughout his career including CMO, founder and even head chef. During the episode, we discuss the path to becoming a CMO, meeting customers in a human way, brand storytelling and much more.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Passion rules at the end of the day. When it comes to hiring processes, building a brand narrative and carrying forward your company’s key messaging, the passion behind it all is the secret ingredient for success. If you can’t have passion, then intrigue that has the potential to turn into passion is the next runner up.Case studies are more crucial now than ever before. With the rise of digital and virtual video conferencing due to the pandemic, impactful case studies de