Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Kirsten Newbold-Knipp, Chief Marketing Officer at FullStory, a digital experience intelligence (DXI) platform that helps companies drive digital growth based on user experience data. Kirsten is also an investor and advisor, and during the episode she reveals her secrets for juggling multiple roles and maintaining balance throughout it all. We also discuss the importance of striking a balance between making full use of customer data while maintaining trust in the relationship.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:A flexible organization structure is crucial for marketing teams. In order for companies to retain valued employees, it’s important to recognize their personal career aspirations and provide them with opportunities to expand their skill set and learn new things. Losing a marketer to another company can create a gap in the structure, and fil