Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Melissa Sargeant, Chief Marketing Officer at Litmus, a company that empowers brands to build, test and analyze email marketing campaigns. We discuss Melissa’s career path through corporate communications, public affairs and tech, and the experiences that have shaped her into the CMO she is today. As a founding member of CMO Huddles, Melissa shares some of the topics and issues the group discusses each month. The current state of email marketing and where it’s headed in the future is also a topic of discussion, and Melissa offers her perspective on the benefits of the channel from a brand perspective.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:The path to becoming a CMO isn’t necessarily straightforward. By continually following her passions and interests throughout her career, Melissa carved out a niche for herself in the tech world and first landed the