Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Monica Ho, CMO at SOCi Inc. Monica has a wealth of experience scaling companies and when she moved to SOCi, she was looking to get back to building again. She wanted to be an integral part of their growth as they started fundraising for their Series B; now they have just closed their Series D and are close to 200 hundred employees. Today we discuss Monica’s approach to her career and finding new opportunities. We also dig into how to leverage data on social for consumer insights to better connect with your target audiences. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:Monica’s mantra is “F*** average, be legendary”. She says that in your career, you have to always push yourself forward even if you feel like you don’t have it in you. At every stage in a company’s growth cycle, different marketing skills and strategies are required. To be a successful marke