Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Blake Adams, VP of Marketing at Florence Healthcare. Florence is solving workflow issues in clinical trial execution, allowing companies like Pfizer more efficient operations to run trials through tech. Blake joined the company years ago as a marketing manager and has been a part of their growth from 8 to 100 employees. He is now VP of Marketing at the company, a position that he loves because it allows him to advocate for marketing as a tool to drive business. As a marketer, Blake understands the importance of metrics, especially because data allows you to take risks and still instill your board with confidence, even in a high growth company like Florence.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:The hardest challenge moving into a higher level marketing role can be moving from a place of subject matter expertise to a place of connecting the dots and