Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Allison MacLeod, EVP of Global Marketing at Flywire. Allison rose to her current role by constantly pursuing education and ensuring she was advocating for herself and putting her hand up for new opportunities. On this episode, we discuss her career journey and philosophies before diving into the true meaning of marketing globally and the perks and challenges of leading and marketing on a global scale. Flywire goes to market in verticals and takes a “squad based” approach that allows them to ensure they aren’t working in silos and ultimately, that everyone stays connected with Flywire’s overall goals and objectives.  Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!   Key takeaways from this episode:  It’s important to always raise your hand to try things- learn more, be open more. Value growth in learning and being challenged.  Flywire’s approach to product and marketing comes down to one co