Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Rebecca Grimes, CMO at Ruby. Ruby is another company that had to quickly adapt their strategy and product offerings in order to find their footing and thrive through COVID-- and thrive, they did. Not only did Ruby’s team continue throughout the pandemic without laying anyone off, they actually brought on 200 new employees. Rebecca, who oversees both marketing and sales, said that they were able to do this by digging into data and creating customer profiles and products to align with the business segments that were still thriving. Adapting their business and understanding their buyer experience was integral to Ruby thriving in the “new abnormal”.   Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:  Marketing and sales should work hand and hand-- they should not be at odds. There should be no success you can celebrate that would not be a team success.  Staying