Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Duri Alajrami, Chief Sales and Marketing Officer at Moneris. Duri immigrated from Dubai to Canada and built an impressive career and wonderful family life that align with each other and make him proud. Though he started his career agency side, he recognizes that the shift to digital means brands are building out their own digital teams, sectors and in-house digital agencies, in many ways, slowly rendering digital agencies more and more obsolete. On today’s episode, we discuss the prominence of digital, his career and personal life, and most importantly, the way he thinks of the buyer journey and sales funnel at Moneris, when the lines between B2B and B2C solutions for the company have become so heavily blurred.   Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!   Key takeaways from this episode:  90% of Canadians start their buyer journey online (and one of the things they’re often looking