Content Pros Podcast

Product message equals product strategy.It’s worth repeating: The message is the strategy. But how do you get there?In this episode, I interview Des Cahill, CMO at Oracle, about the importance of storytelling in product marketing. What we talked about:Why product messaging is so integral to strategyThree pillars of the experience economy and how to tell a customer-focused storyMaking time for frequent breaks between hours of Zoom callsCheck out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify,  Stitcher, and Google Play!