Content Pros Podcast

Strategic selling starts with trust.And when someone chooses to work with a marketer at an agency, they’re pretty much putting their job into your hands. In this episode, I interview Andrea Lechner-Becker, CMO at LeadMD, about selling strategically vs. functionally. What we talked about:Selling strategically versus selling functionally What it’s like selling people’s brains and problem-solving abilitiesIf you write a novel about only having 60 days to live, you gain a new outlook on lifeHow Andrea stepped away from her job to work on a passion project for a year Check out this resource we mentioned during the podcast:Andrea’s debut novel, Sixty Days LeftCheck out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify,  Stitcher, and Google Play!