Content Pros Podcast

In an ideal world, when a marketer leads with the value their product or service provides, then follows up with a price that’s surprisingly good for that value, closing a deal would be easy. But in reality, it isn’t always that simple. In this episode, I interview Patrick Moorhead, Chief Marketing Officer at Price f(x): What we talked about:When to introduce the pricing conversation into the buyer journeyFormally asking someone to be your mentor (despite the awkwardness)The most overlooked component of the price discussion: feelingsFinding little quality moments with family can equal an entire vacationCheck out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify,  Stitcher, and Google Play!