Content Pros Podcast

In a mobile-first world, how do we capture engagement?Creating a buyer’s journey that feels real, authentic, and engaging is pretty much the only way to get a B2C or even a B2B consumer not to tune out. In this episode, I interview Tara Ryan, CMO at Swrve, about consumer engagement and overseeing two IPOs:What we talked about:Being demand-minded is even more important than being marketing-mindedConsumer attention is all about valueHow small startups can show authenticity at every stage in the buyer’s journeyCheck out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.