Content Pros Podcast

Which part of the buyer’s journey is arguably most important and often the least integrated into your team? Content.I had a stellar conversation about marketing ownership over the entire customer journey with Steven Shapiro, VP of Marketing at CleverTap.What we talked about:The 4 Ds of taking a hiring chanceIntegrating content is just one example of how marketing has ownership over the whole customer journeyExercise makes 80 hour work weeks doableCheck out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.