Content Pros Podcast

The sales process is broken. Nobody actually enjoys buying anymore—especially not software. And when it comes to most sales processes, the human touch has just disappeared.I recently talked with Ryan Bonnici, CMO at G2, about his approach to this problem.What we talked about:How being a mini CMO prepared him to wear all the CMO hatsHis take on how the sales process is broken (& how to streamline it)Why marketers should think like consumersFour weeks off a year is the bare minimum Check out this and other episodes of The Marketer’s Journey on  Apple Podcasts,  Spotify,  Stitcher, and  Google Play!