Content Pros Podcast

It can be a huge struggle to get started in a new role when you don’t have good records. Or any records. And building a content marketing strategy from scratch is a challenging feat for anyone!    On this episode, I interview Patrick Spencer, Senior Director of Content Marketing at Fortinet:   What we talked about: What it was like for Patrick to start his career mid-30s with a Ph.D. The questions Patrick asked to form the journey stages for customers Where to start when you’re starting a content strategy Why we love Iceland   Check out these resources we mentioned during the podcast: The CISO Collective, where you can read Patrick’s articles   Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.