Content Pros Podcast

82% of the buying cycle is spent doing research, but not research that includes talking to salespeople. It’s in front of their computers or phones.On this episode, I interview Christina Bottis, CMO at Coyote LogisticsWhat we talked about:Career Journey: Mentors who encourage you to leave the comfort zone are everythingCustomer Journey: Creating the buyer journey starts with empathy with the buyerPersonal Journey: How to love your work travel and keep yourself balancedCheck out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.