Content Pros Podcast

April Dunford (author, speaker, and CEO of Ambient Strategy) joins the Content Experience Show Podcast with expert advice on product positioning.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeSure-fire signs your positioning needs clarification.Why marketing cannot own positioning by itself.How to identify your "competitive comparable."Why your customers—not your C-suite—are often the best at articulating what your brand does best.A case study in positioning done right.What larger companies can do that startups cannot when changing positioning.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Get your copy of April's latest release on nailing product positioning, Obviously Awesome.Learn more about April's work as a speaker, consultant, and author.See April at Conex, coming to Toronto August 20th to 22nd!Visit contentexperienceshow.com for more insights from your favori