Content Pros Podcast

Jon Miller, CEO and Co-Founder of Engagio, joins the Content Experience Show Podcast to discuss staying relevant in the era of account-based marketing.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:The most meaningful ways lead generation has changed in the last 15 years.The difference between being a lead-focused marketing team and an accounts-focused team.Why your post-sale marketing strategy is more important than ever.Insight on crafting personas for account-based marketing.How Alexa and Google Home could eventually change B2B content marketing.Real-world examples of well-executed account-based marketing.Resources:Get the free Content Experience Report here.Stay connected with your email subscribers using Emma.Download Engagio's The Clear and Complete Guide to Account Based Marketing.Visit contentexperienceshow.com for more insights from your favorite content marketers.