Content Pros Podcast

Jenny Magic, Analyst at Convince & Convert, joins the Content Experience Show Podcast with a seven-step guide to building your content marketing strategy.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:Why the "crash diet" approach to building a marketing strategy is hurting your business.The long-term benefits of documenting your goals.Tips for identifying the one thing your business does better than your competitors.Why defining your metrics should be one of the first steps in your marketing strategy.The pitfall of personas when defining your audience.An audience research strategy that brings your marketing and sales teams into better alignment.How a content calendar can help you create more content with less.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Accelerate your content marketing efforts and crush your sales goals with a new on-demand course.Stay connected