Content Pros Podcast

Mark Schaefer, keynote speaker and author of Marketing Rebellion, joins the Content Experience Show Podcast to discuss the consumer revolt against marketing.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:The seismic shift in consumer behavior that marketers around the world are feeling.How technology has warped our ability to meet customers' needs.Why "personalization" isn't always "personal."A case study from a brand that's succeeded by centering the customer as marketer.Insights on where to focus your efforts as ownership of your own marketing slips further and further out of your control.Why the consumer rebellion against advertising is destined to succeed.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Explore Airtable and empower your team with the most flexible, robust project management tool possible.Learn more about Mark's work as a keynote speaker, executive bra