Content Pros Podcast

Kathy Klotz-Guest, CEO of Keeping it Human, joins the Content Experience Show Podcast to discuss what businesses get wrong about building their brand story.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:Why it's okay if your brand story changes over time—and why it's a cause for concern if it doesn't.The red flags that indicate you're telling the wrong brand story.Why businesses should share more stories about failure.How to identify and fix "story gaps."The overlooked skills that will help your team start telling better stories.Why Kathy left corporate marketing to become a storytelling strategist.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Accelerate your content marketing efforts and crush your sales goals with a new on-demand course.Learn more about Kathy's work as a storytelling strategist through Keeping it Human.Visit contentexperienceshow.com for more insight