Content Pros Podcast

Mat Zucker, Partner at Prophet, joins the Content Experience Podcast to discuss what a stellar About Us page can do for your brand.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:The five archetypes of About Us pages (and how to identify which archetype your page most resembles).What your About Us page offers your audience that your other pages, profiles, and digital properties cannot.What Mat learned from analyzing About Us pages from the world's top companies.Where to start when honing your brand identity and voice.How your homepage and About Us page serve different functions in your business's web presence.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Read more about uncovering a meaningful brand identity in Start with Why by Simon Sinek.Learn more about Prophet's consulting work.Visit contentexperienceshow.com for more insights from your favorite content m