Content Pros Podcast

Jonathan Crossfield, Editor of CCO Magazine, joins the Content Experience Podcast to discuss what marketers must embrace (and avoid) in content writing.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:The biggest mistakes writing teams make today. (Hint: They're the same mistakes writing teams were making a decade ago.)The danger of chasing "silver bullets" in content writing.The crucial (and overlooked) differences between editor and writer, and editor and proofreader.Why and how CCO Magazine transitioned from being a print to a digital publication.Why undervaluing editors and editing undermines the value of your content—and how your audience can tell.ResourcesGet the free Content Experience Report here.Learn more about Convince & Convert here.Stay connected with your email subscribers using Emma.Explore the all-digital April 2019 issue of CCO Magazine.Visit contentexperienceshow.com for more insights from your favorite conte